Curious,
Creative,
Collaborative

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We help people to embrace curiosity and creativity to solve the innovation challenges
of today and tomorrow

Who we do this for:

Our services

  • Insight for Innovation

    We run global, exploratory consumer research to help teams understand and be inspired by the people they are designing for

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  • Ideation & Design Thinking

    We plan, run and facilitate engaging and inspiring ideation workshops that maximise your team’s collective brainpower and creativity

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  • Experiment to Iterate

    We use design to create tangible conversations to enable concepts, propositions and experiences to progress

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  • Foresight for Innovation

    We help teams define, imagine and work with future scenarios to help build resilience and have confidence in the direction forward

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  • Training for Innovators

    Your team is your biggest asset, empower their creative growth through our design-led training courses

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Recent articles

Blogs
Fuelling Creativity: How Food Can Ignite Innovation and Inspire Ideas
Fuelling Creativity: How Food Can Ignite Innovation and Inspire Ideas

Ever curious about the Science of Creativity and how we can apply it to our day-to-day creative practices, we’ve been exploring the links between creativity and health. In this article, we’ll be exploring food and creativity and how paying attention to what you eat could be deliberately harnessed as a tool to boost the creative power of teams.

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Creativity and Why We Should Sleep On It
Creativity and Why We Should Sleep On It

Within the scientific literature around dream creativity, it’s clear that sleep can help to generate new ideas and help with creative problem solving—but how significant is this? How important is sleep overall when thinking about how creative we are as individuals?

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Zen and the Art of Creativity
Zen and the Art of Creativity

Ever-curious about the Science of Creativity and how we can apply it to our day-to-day creative practices, we’ve been exploring the links between creativity and health. In this article we’ll be exploring the topic of mindfulness and creativity—and how bringing mindfulness to your innovation practice could be deliberately harnessed as a tool to boost the creative power of teams.

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Follow our story

🍲 Collaboration tastes different everywhere - but it always fuels creativity. Whether it’s fika in Sweden, tapas in Spain or a quick coffee in Bristol, food has been our common language for connection and boosting our creativity. As we wrap
🍝 Ever thought about how food could fuel creativity? In our latest Creative Health article, we explore how eating, tasting, and sharing food can inspire new ideas in unexpected ways. ✨ Multisensory experiences - how lighting, colour, and texture c
🥄 Food isn’t just fuel - it’s a creative catalyst. From multi-sensory dining, through shared meals, to mindful snacks, the way we eat can shape how we think, connect, and create. We’ve pulled together the science, stories, and ex
🍩 From cinnamon swirls to green smoothies - everyone has their own way of fuelling creativity. As part of our Creative Health series, we asked the INDUSTRY of Us team what snacks keep them focused, inspired, and energised during workshops. Turns o
🥑 Can food spark ideas? At INDUSTRY of Us, we put it to the test - literally. Through an avocado design challenge, we explored how food can go beyond fuel to become a creative tool. Food is one of the most universal ways to connect, engage our s
🥄 🍝 What if food could help you think differently? We often treat food as fuel… but what if it could also feed our creativity? Over the past months, we’ve been experimenting with how eating, tasting, and sharing food can spark new id
😴 Edison napped his way to new ideas. Should you? We talked about the importance of a good night’s sleep but what about the easy hacks? Thomas Edison would nap holding a metal ball in his hand. As he drifted into sleep, the ball would drop

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