Thinking Outside the Books

In a start-up or scale-up, moving fast on the right idea isn’t just about gaining a competitive advantage, it’s about survival. Learning how to select and develop the right idea is paramount. So, what can be learnt from a start-up mindset and how can thinking in bets for innovators build stronger ideas in a lean, smart and flexible way?

In an increasingly uncertain and volatile world, we reflect on whether it is possible to forecast the future, and what this means for innovators; drawing learnings and inspiration from the book, ‘Superforecasting’ by Dan Gardner and Philip Tetlock.

Why do we ask questions? Why are they valuable? Why should we ask Why? We explore the beauty of “why” in our take on Warren Berger’s book, A More Beautiful Question.

Have you ever wondered what impact your vocabulary might have on the way you feel and how you empathise with others? We explore Dr Lisa Feldman-Barrett’s groundbreaking theory of constructed emotion.

What is an “insight”, and where do insights come from? We explore Gary Klein’s Triple Path model to insight, and how to apply it in the world of creativity and innovation

What happens when you look at Design Sprints from a behavioural science perspective? We explore three interesting themes: Time, Ownership and Persuasion and discuss their impact on the process

Why are we drawn to collaborate?  And how can understanding the psychology of social behaviour allow us to work more effectively on the creative journey? Here are our thoughts on Matthew Lieberman’s book Social.

We reflect on Carol Dweck’s famous book Mindset, and how the power of a growth mindset can drive more creative outcomes.